Hello,
my name is Poonam

My career journey

As an aesthete and an aspiring artist with a designer’s mindset, I am deeply drawn to all things innovative, functional and aesthetic. I bring this ethos to my work, without compromising on client’s requirements and business goals.

Whether designing for critical applications, revamping legacy systems to improve usability or creating branding and marketing assets for international teams, my work reflects a balance of creative and strategic thinking. I design with purpose - while enhancing user experience, I prioritize driving business value by increasing revenue, optimizing conversions and boosting customer engagement.

I’ve had the opportunity to work across diverse industries - from an MNC as Capgemini, fashion and e-commerce at Hidesign, and a dynamic multidisciplinary design studio called Flip.

Constant learning has always been critical to my work, and now I’m diving into UX writing to create more impactful user experiences.
 

I’m currently in India for a short duration and open to opportunities in the UAE. I’m available for both full-time and freelance roles, and ready to relocate as required.

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I look forward to contributing my UX expertise in the UAE’s dynamic and fast-growing ecosystem of innovation, technology, and design.